BEEMIGHTY PLUS SERVICE DEFINITIONS


PREAMBLE & ACCEPTANCE


These Service Definitions define the services of BeeMighty Plus and what each does and does not include. They are incorporated by reference into each BeeMighty Plus Scope of Work (SOW). What BeeMighty delivers for a given engagement, and the fees for it, are set in that SOW; these descriptions define the scope of each service, not its price. BeeMighty may update these descriptions from time to time; the version in effect when an SOW is signed applies to that engagement.


How to read this.


Services are grouped by the five-step BeeMighty Plus process — Discover, Design, Build, Launch & Train, and Grow. The first four are the one-time build; Grow is the optional ongoing partnership. Each component below has a short definition and, where a boundary matters, what is included (In) and not included (Out). Delivery is tagged:


  • [Core] — delivered as part of the BeeMighty platform and software subscription, not a separate Plus charge.
  • [Included] — performed by BeeMighty as part of Plus.
  • [Third-party] — produced by a vetted third-party vendor that BeeMighty directs and reviews; at the Client’s cost where noted.
  • [Optional] — available on request or by fit; not part of every engagement.
  • [Client-supplied] — provided by the Client (or the Client’s counsel or portal).


Four boundaries apply throughout and are also set in the Master Terms: video and photography capture is [Third-party] at the Client’s cost; securities and regulated-offering language is [Client-supplied]; media and ad spend is funded by the Client; and every account, profile, and listing is created and held under the Client’s ownership, with BeeMighty as administrator.


Discover — strategy & foundations


What we settle before anything is made: who the brand is, who it serves, how it wins, and where it stands today.


Brand Strategy & Discovery [Included]

The foundation the rest is built on: who the brand is, who it serves, and how it is positioned — settled before any name or design.

  • Brand discovery — Structured intake to surface what the brand is and wants to become. In: stakeholder interviews, a guided workshop, and an audit of existing materials.
  • Market & competitive brand audit — A read of the category and competitors’ brands, differentiation, and whitespace. Out: full market-sizing or financial market research.
  • Audience & ideal-customer research — The research that defines who the brand serves (segments, needs, buying triggers). Out: the packaged personas (see Marketing Strategy, below).
  • Positioning strategy — The single idea that sets the brand apart: positioning statement, points of differentiation, and category framing.
  • Purpose, vision, mission & values — The brand’s internal compass.
  • Value proposition — The concrete promise of value, with supporting proof points.
  • Brand pillars & brand promise — The themes the brand consistently delivers on.
  • Brand architecture — How the brand’s names, sub-brands, and products relate, and how offerings are named.


Marketing Strategy [Included]

The plan that connects the brand to the market before any campaign runs.

  • Ideal Client Personas — Packaged, usable profiles of the target customers (goals, pains, triggers, channels).
  • Customer journey mapping — The path from stranger to customer, with the message and offer at each touchpoint.
  • Go-to-market / channel strategy — Which channels, in what order, for what goal.
  • Content strategy — Themes, formats, cadence, and channel fit. Out: producing the content (see Content Production, under Build).
  • SEO / GEO / AEO strategy — The plan to be found in classic search and AI/answer engines. Out: ongoing execution (see Grow).
  • Media plan & budget allocation — How paid budget is split across channels and campaigns.
  • Measurement plan / KPIs — What success is and how it is measured, defined up front.

Design — brand identity & system


Making the brand real: name, voice, look, and the brand book that keeps it all consistent.


Brand Naming [Included]

Naming the brand, product, or offering out of the Discover strategy.

  • Naming strategy & criteria — The brief names are judged against.
  • Name generation & shortlisting — A developed list of candidates, filtered to a defensible short list with rationale.
  • Trademark knockout & availability check — A preliminary screen for obvious conflicts. Out: a formal legal trademark opinion or filing, which is the Client’s attorney [Client-supplied].
  • Domain & social-handle availability — Confirming the name can be owned online. Out: purchasing or registering, done at the Client’s direction on the Client’s accounts.
  • Linguistic & cultural check [Optional] — Screening a shortlisted name for unwanted meanings or pronunciation, including across languages.
  • Name rationale & recommendation — The written case for the recommended name.


Verbal Identity [Included]

How the brand sounds and what it says.

  • Brand story / narrative — The brand’s origin and meaning, in long and short forms.
  • Messaging framework — Key messages, value propositions by audience segment, elevator pitch, and boilerplate. Out: channel-specific campaign copy (see Content Production).
  • Tagline / slogan — The short line that travels with the brand.
  • Tone, voice & personality — Voice attributes, tone ranges by context, and do/don’t examples.
  • Brand vocabulary [Optional] — Preferred and avoided terms and a light writing style guide.


Visual Identity [Included; hands-on production may be Third-party]

How the brand looks — the design system.

  • Logo suite — Primary logo, secondary/alternate lockups, brand mark, and responsive variations. Out: animated logo (see motion, [Optional]).
  • Logo usage rules — Clear space, minimum size, color variations, and misuse examples.
  • Color palette — Primary/secondary/tertiary colors with HEX/RGB/CMYK values and accessibility guidance.
  • Typography system — Typefaces, hierarchy, weights, and web + print usage.
  • Photography / imagery art direction — Style, treatment, and subject-matter guidance. Out: the photo shoot itself ([Third-party], at the Client’s cost).
  • Iconography, illustration style, graphic elements & patterns — The supporting visual language.
  • Motion & animation guidelines [Optional] — How the brand moves in video and social.
  • Data-visualization / infographic style [Optional] — For data-heavy brands.
  • AI-image / generative usage rules [Optional] — When and how AI-generated imagery may be used on-brand, and where it is avoided.


Brand System & Collateral [Included; production Third-party]

Packaging the identity so anyone can use it, and applying it to everyday pieces.

  • Brand book / guidelines document — The single document that packages verbal + visual identity into usable rules.
  • Templates — Social templates, a pitch/slide deck, email signature, letterhead, and one-pagers.
  • Business cards & stationery — Design; printing at the Client’s cost.
  • Packaging & labels [Optional] — For physical-product clients.
  • Signage & environmental [Optional] — Storefront signage, vehicle wraps, and yard signs.
  • Merchandise & apparel [Optional] — Branded merch and apparel design.

Build — digital presence, technology, campaigns & assets


Standing up everything the brand needs to go to market. Campaigns, content, and marketing operations are built here and then run continuously under Grow.


Digital Presence & Activation

Establishing the brand’s owned digital footprint. The website itself is [Core] — built and hosted on the BeeMighty platform, not a separate Plus charge. Plus establishes everything around it.

  • Website design & build [Core] — The Client’s site, delivered by BeeMighty Core. Plus does not rebuild or re-charge for the site.
  • Social business page creation [Included] — Creating or claiming business pages on the relevant platforms (Meta/Facebook & Instagram, TikTok, LinkedIn, X, YouTube, Pinterest as relevant), set up with brand art, bios, and links. Out: ongoing posting and management (see Grow).
  • Google Business Profile creation & verification [Included] — Creating/claiming the profile, completing information, and running verification. Out: ongoing GBP optimization and posts (see Grow). Verification (postcard/phone/video) requires the Client’s address and cooperation.
  • Local listings & directories [Included] — Bing Places, Apple Business Connect, and relevant industry/local directories. Out: ongoing citation management (see Grow).
  • Email templates & signatures [Included] — Branded templates and signatures for the Client’s own sending.

Ownership. Every profile, listing, and account is created under the Client’s ownership, with BeeMighty granted administrator access. Setup here is one-time; ongoing management is part of Grow.


Marketing Operations & Technology

The systems that run marketing day to day — automation, CRM, lead handling, and integrations. Built here; ongoing management is part of Grow. Delivered in one of two modes.

Mode A — on BeeMighty Core [Core / Included]. Built and run on the BeeMighty platform, and includes the software subscription.

  • Marketing automation build — Workflows, triggers, and nurture automations.
  • CRM setup & management — Pipeline, stages, and record management.
  • Lead capture, routing & speed-to-lead — Forms, routing rules, and fast-response automations.
  • Email/SMS deliverability & compliance — Sender setup, deliverability, and consent hygiene.
  • Integrations & workflow automation — Connecting tools via Make and Zapier.

Mode B — on the Client’s own stack [Included]. The same functions delivered on the Client’s existing tools: BeeMighty audits, optimizes, and integrates what the Client already runs. Scoped by complexity.


Campaign Development & Deployment [Included; production via Content Production; media spend Client-funded]

Building and launching campaigns across the four media types — Paid, Earned, Shared, Owned. The build and first deployment (including at least one landing page per campaign) happen here; ongoing management and optimization are part of Grow. Media spend is funded by the Client, separate from management fees.

  • Paid media — Advertising the Client pays to place. Channels: paid search (Google, Bing); paid social (Meta, TikTok, LinkedIn, X, Pinterest, Reddit, Snapchat); display & programmatic; retargeting; OTT/CTV streaming; YouTube; Amazon Ads; paid influencer; and emerging AI-search placements. In: strategy, setup, targeting, management, and optimization. Out: the ad spend itself [Client-funded] and any securities/offering language [Client-supplied].
  • Owned media — Channels the Client controls: email marketing; SMS/text marketing; blog/content publishing; landing pages; marketing automation and nurture flows; lead magnets. Email and SMS require the Client’s consented lists.
  • Earned media — Digital PR; organic influencer and gifting; reviews & reputation management; earned backlinks; partnerships. Out: guaranteed placements or coverage — it is earned, not bought.
  • Shared media — Organic social management; community management; user-generated-content campaigns; social listening, for the profiles set up above. Ongoing Google Business Profile and local-SEO optimization also lives here (Grow).


Content Production [Third-party production; creative control Included]

The creative that campaigns run on. BeeMighty provides the strategy, briefs, direction, and quality control against the brand guidelines; production is delivered by a vetted third-party vendor. The launch assets are built here; the ongoing content supply is part of Grow.

  • Creative direction & briefs [Included] — The brief and art direction each piece is produced against, drawn from the brand identity.
  • Copywriting & brand voice [Included] — Ad, web, email, and script copy, produced by BeeMighty.
  • Graphic & creative design [Third-party] — Static creative for ads, social, and collateral.
  • Motion graphics & short-form video editing [Third-party] — Edited video and motion for social and ads.
  • Video & photography capture [Third-party — at Client’s cost] — On-location or studio shoots, arranged with a third-party vendor.
  • Illustration [Third-party / Optional] — Custom illustration where the brand uses it.
  • Podcast / audio production [Optional] — For clients with an audio channel.
  • Vendor management & QA [Included] — BeeMighty sources, briefs, reviews, and approves vendor output against the brand guidelines.


Launch & Train — go-live, ownership & enablement


Turning it on, making it measurable, confirming it is yours, and training your team to run it.


Analytics, Measurement & Optimization [Included]

Proving what worked and improving it. BeeMighty commits to measurement and optimization, not to a guaranteed outcome. Tracking is set up at launch so results are measured from day one; ongoing reporting and optimization are part of Grow.

  • Analytics & tracking setup — Analytics (e.g., GA4), conversion tracking, and platform pixels. (Set up at launch.)
  • Dashboards & reporting — Campaign dashboards and periodic reports. (Ongoing — Grow.)
  • Attribution — Connecting results back to the channels and campaigns that drove them. (Ongoing — Grow.)
  • A/B testing & conversion rate optimization (CRO) — Test design, execution, and landing-page/funnel optimization. (Ongoing — Grow.)
  • Performance reviews / QBRs — Scheduled reviews of what the numbers mean and what changes next. (Ongoing — Grow.)


Go-live, ownership & training [Included]

The deliverables that close the build:

  • Go-live — Campaigns and presence switched live.
  • Ownership confirmation — Every profile, listing, and ad account confirmed under the Client’s ownership, with BeeMighty as administrator.
  • Training / enablement — A walkthrough of what was built and how to operate it, so the Client’s team can confidently run a full cycle.


Grow — ongoing partnership (optional)


The optional monthly partnership once the build is live: BeeMighty keeps the marketing running and improving, and acts as your on-call marketing leadership. Grow is the ongoing form of the services above.


  • Campaign management & optimization — Running and optimizing Paid, Earned, Shared, and Owned media, and the Client’s Google Business Profile and local SEO.
  • Ongoing content production — The steady supply of on-brand creative, produced through the vetted vendor model.
  • Measurement, reporting & optimization — Dashboards and reporting, attribution, A/B testing and CRO, and quarterly business reviews.
  • Marketing operations management — Keeping the automation, CRM, integrations, and deliverability healthy.
  • Fractional-CMO / marketing advisory — Strategic, on-call marketing leadership: roadmap, prioritization, and marketing-technology guidance. BeeMighty commits to measurement and optimization, not to guaranteed outcomes.


Standing boundaries
  • Video & photography capture — [Third-party], at the Client’s cost.
  • Securities / regulated-offering language — [Client-supplied]; BeeMighty places it as directed but does not author it.
  • Media / ad spend — funded by the Client and separate from management fees.
  • Account ownership — all profiles, listings, and ad accounts are created and held under the Client’s ownership, with BeeMighty as administrator.